Incorporating Emerging Technologies into Airport In-Terminal Concession Programs

Consumer buying habits are rapidly evolving.  For example, e-commerce is often preferred to in-store purchasing of retail goods and food services, and international airports have started to implement omnichannel e-commerce platforms to deliver an advanced airport retail experience for passengers.  The U.S. airport industry has started to implement mobile ordering services for retail and food & beverage, and, while fairly new, this type of service is growing in popularity. However, there is little information available for airport operators to understand the changing habits of consumers, the degree to which new technologies will advance, the pace at which adoption of new technologies will occur, and the overall success/impact of new technologies on airport revenue and customer experience.  The future success of airport concession programs will rely on much more than rolling out new technologies. Airports need to understand the challenges, opportunities, and the different components and maturity levels of these technologies and how they will meet customer needs. This challenge for airports may require traditional in-terminal planning strategies to be adjusted to deliver the optimal in-terminal concessions space plan and concessions mix.  The objective of this research is to develop guidelines that airport operators can use to compare and contrast various technologies supporting in-terminal concessions and then evaluate each for application to individual airport situations and demographics.  Recognizing the rapidity of technological change, the guidelines should focus on general technology concepts rather than specific technologies.

Language

  • English

Project

  • Status: Proposed
  • Funding: $500000
  • Contract Numbers:

    03-70

  • Sponsor Organizations:

    Airport Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001

    Federal Aviation Administration

    800 Independence Avenue, SW
    Washington, DC  United States  20591
  • Project Managers:

    Navarrete, Joseph

  • Start Date: 20220809
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01853996
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: 03-70
  • Files: TRB, RIP
  • Created Date: Aug 9 2022 10:56AM