Guide for Creating Effective Transportation Visualizations

Visualizations are graphical representations of information and data, which can be an effective tool for state departments of transportation (DOTs) and other transportation agencies to communicate their vision in a clear and concise manner. Effective data visualization has the power to dramatically improve the safety and efficiency of the transportation system by providing information, informing policy and decision-making, and influencing public response and behavior. Selecting and designing effective visualizations can be a considerable task for transportation agencies communicating with various audiences and stakeholders as well as developing methods to evaluate the effectiveness of visualizations that could significantly enhance their impact. Addressing the creation and evaluation of effective visualizations together can create a feedback loop that enables and promotes continuous improvement. DOTs and other transportation agencies have invested considerable time and expertise in developing visualizations for performance measures and need to communicate results effectively to multiple audiences. However, there are limited resources and information available to transportation agencies that addresses the identification and creation of effective visualizations and the evaluation of visual effectiveness. By developing a roadmap for state DOTs and other transportation agencies in the early development stages of their visualization implementation programs can provide the opportunity for well-established programs seeking industry feedback to increase the effectiveness of their visualizations. Research is needed to assist state DOTs and other transportation agencies to improve decision-making through effective visualizations to increase safety, security, and mobility. The objective of this research is to develop a guide for state DOTs and other transportation agencies to create and evaluate the effectiveness of transportation visualizations that can be used to improve communication and decision-making.


  • English


  • Status: Proposed
  • Funding: $375000
  • Contract Numbers:

    Project 08-167

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    5304 Flanders Drive, Suite A
    Baton Rouge, LA  United States  70808
  • Project Managers:

    McKenney, Christopher

  • Start Date: 20230502
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01845580
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 08-167
  • Files: TRB, RIP
  • Created Date: May 17 2022 6:27PM