New Fare Payment Technology and Pricing Strategies for Mobility-as-a-Service (MaaS)

The objective of this project is to evaluate new fare payment technologies and emerging pricing strategies in a step toward integrating transit into a Mobility-as-a-Service (MaaS) ecosystem. The first part of this project includes a nationwide policy analysis and best practice review of fare capping, which is an emerging type of transit fare policy enabled by new payment technologies. This synthesis of fare capping practices will inform the second part of this project, which aims to evaluate technological aspects and potential pricing bundles of MaaS using surveys of transit riders. Surveys will be conducted in one or more city(ies) that have already made transit fare payment available through mobile phones and have some level of integration with shared and/or micromobility services. It is envisioned that the survey will have two primary sections. The first will be a revealed preference questionnaire evaluating existing payment technology options and existing pricing options for local shared and/or micromobility services. The second part of the survey will utilize stated preference methods to envision payment technology options and potential pricing bundles in the future. The results of the fare capping analysis will provide a comprehensive review of nationwide practices that can inform other transit agencies considering or planning for fare capping. The results of this survey will provide insight into the current and potential future behavior of transit riders in a MaaS ecosystem.

    Language

    • English

    Project

    • Status: Active
    • Sponsor Organizations:

      Tennessee Department of Transportation

      James K. Polk Building
      Fifth and Deaderick Street
      Nashville, TN  United States  37243-0349

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Principal Investigators:

      Brakewood, Candace

      Peeta, Srinivas

      Cherry, Christopher

    • Start Date: 20210901
    • Expected Completion Date: 0
    • Actual Completion Date: 0

    Subject/Index Terms

    Filing Info

    • Accession Number: 01841985
    • Record Type: Research project
    • Source Agency: Transit-Serving Communities Optimally, Responsively, and Efficiently Center (T-SCORE)
    • Files: UTC, RIP
    • Created Date: Apr 6 2022 2:30PM