Synthesis of Information Related to Airport Practices. Topic S01-27. US Airport Loyalty Programs

Loyalty programs, originally introduced to the airline industry in the early 1980s, have become an essential component of the business ecosystem for airlines. Airline loyalty program produces profit margin by issuing and recycling miles at different rates, provides positive working capital through delayed redemption, and enhances passenger loyalty towards the airline brand. Compared with the airline industry, airports are late adopters of loyalty program. It is only within the last decade that some airports started to realize the value and decided to create the airport version of loyalty programs. This trend mostly originated from Europe, where airports such as London Heathrow, Paris Charles de Gaulle or Milan Malpensa are now collaborating with airport restaurants, duty free shops, and parking facilities to provide this value-add service to passengers. In the U.S, some airports have embraced this trend but choose to collaborate with third-party loyalty programs.   The objective of this research is to provide a comprehensive overview of the current status of adopting passenger loyalty programs by National Plan of Integrated Airport Systems (NPIAS) airports. The audience for this research are airport staff with responsibilities to strengthen passenger loyalty to the airport. 

Language

  • English

Project

  • Status: Programmed
  • Funding: $45000
  • Contract Numbers:

    11-03/Topic S01-27

  • Sponsor Organizations:

    Airport Cooperative Research Program (ACRP) Synthesis

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001

    Federal Aviation Administration

    800 Independence Avenue, SW
    Washington, DC  United States  20591
  • Project Managers:

    Christensen, Jordan

  • Start Date: 20211214
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01830017
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: 11-03/Topic S01-27
  • Files: TRB, RIP
  • Created Date: Dec 13 2021 3:29PM