User Preference Analysis for Mobility-as-a-Service (MaaS) and Its Impact in Maryland

Mobility-as-a-Service (MaaS) is an emerging concept in transportation that seeks to find the best solution for improving passenger mobility services. It developed within the last decade, but has already become a popular concept in the transportation and mobility field. MaaS describes a shift away from personally owned modes of transportation and toward mobility provided as a service. It is enabled by integrating transportation services from public and private transportation providers – such as transit, bike sharing, e-scooter sharing, shared mobility and ride hailing – through a unified gateway that creates and manages the trip, for which users can pay with a single account. In this research project, the research team will explore to what extent MaaS can be a sustainable and promising choice for users through estimating users’ willingness-to-pay and user preference structure. Then the results of user preference and willingness-to-pay will be used as an input in a MaaS simulation for the State of Maryland to assess the impact of MaaS adaptation, such as on conventional transit usage, traffic congestion and the environment. Also, the impact of MaaS on travel equity for underserved users will be estimated.


    • English


    • Status: Active
    • Funding: $120000
    • Contract Numbers:


    • Sponsor Organizations:

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Managing Organizations:

      Morgan State University

      1700 E. Cold Spring Lane
      Baltimore, MD 21251, Maryland  United States  21251
    • Performing Organizations:

      Urban Mobility & Equity Center

      Morgan State University
      Baltimore, MD  United States  21251
    • Principal Investigators:

      Lee, Young-Jae

      Shin, Hyeon-Shic

      Schonfeld, Paul

    • Start Date: 20211001
    • Expected Completion Date: 20220930
    • Actual Completion Date: 0
    • USDOT Program: University Transportation Centers Program

    Subject/Index Terms

    Filing Info

    • Accession Number: 01778992
    • Record Type: Research project
    • Source Agency: Urban Mobility & Equity Center
    • Contract Numbers: 69A43551747123
    • Files: UTC, RIP
    • Created Date: Aug 12 2021 3:22PM