The Impacts of Covid-19 on US Retail: An Empirical Investigation

Covid-19 clearly increased the demand for online shopping. But Covid likely also affected offline shopping: the timing, frequency, and duration of customers’ store visits are all likely different because of Covid. Moreover, both the online and the offline effects of Covid likely vary by location. And these effects have strategic implications for retailers’ omnichannel portfolios. For example, big brick-and-mortar players such as Target and Walmart managed to use curbside pickup to grow both their revenues and their profits during Covid. The research team aims to empirically understand Covid’s effects on customers’ shopping behavior, and the resulting implications for retailers’ omni-channel portfolios. The research team is especially interested in retailers with strong brick-and-mortar assets (such as Walmart and Target).

    Project

    • Status: Active
    • Contract Numbers:

      69A3552047139

    • Sponsor Organizations:

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Principal Investigators:

      Chopra, Sunil

      Stamatopoulos, Ioannis (Yannis)

    • Start Date: 20201001
    • Expected Completion Date: 20220331
    • Actual Completion Date: 0
    • USDOT Program: University Transportation Centers Program

    Subject/Index Terms

    Filing Info

    • Accession Number: 01769194
    • Record Type: Research project
    • Source Agency: Tier 1 Center on Telemobility
    • Contract Numbers: 69A3552047139
    • Files: UTC, RiP
    • Created Date: Apr 7 2021 7:03PM