The Impacts of Covid-19 on US Retail: An Empirical Investigation

Covid-19 clearly increased the demand for online shopping. But Covid likely also affected offline shopping: the timing, frequency, and duration of customers’ store visits are all likely different because of Covid. Moreover, both the online and the offline effects of Covid likely vary by location. And these effects have strategic implications for retailers’ omnichannel portfolios. For example, big brick-and-mortar players such as Target and Walmart managed to use curbside pickup to grow both their revenues and their profits during Covid. The research team aims to empirically understand Covid’s effects on customers’ shopping behavior, and the resulting implications for retailers’ omni-channel portfolios. The research team is especially interested in retailers with strong brick-and-mortar assets (such as Walmart and Target).

Language

• English

Project

• Status: Completed
• Contract Numbers:

  69A3552047139

• Sponsor Organizations:

  Office of the Assistant Secretary for Research and Technology

  University Transportation Centers Program
  Department of Transportation
  Washington, DC  United States  20590
• Principal Investigators:

  Chopra, Sunil

  Stamatopoulos, Ioannis (Yannis)

• Start Date: 20201001
• Expected Completion Date: 20220331
• Actual Completion Date: 20221202
• USDOT Program: University Transportation Centers Program

Subject/Index Terms

• TRT Terms: Communicable diseases; Consumer behavior; COVID-19; Customers; Electronic commerce; Empirical methods; Retail trade; Shopping facilities
• Subject Areas: Administration and Management; Data and Information Technology; Economics; Transportation (General);

Filing Info

• Accession Number: 01769194
• Record Type: Research project
• Source Agency: Tier 1 Center on Telemobility
• Contract Numbers: 69A3552047139
• Files: UTC, RIP
• Created Date: Apr 7 2021 7:11PM