BMP (Best Management Practices) for Using Social Media for Local Agencies

While many agencies are using social media to communicate to their constituents, there are challenges that come with using these tools. This research will seek to document best practices and lessons learned by public agencies related to issues such as the selection and appropriate use of various platforms, targeting particular geographic areas or demographics, building audience, creating content, receiving and responding to complaints, handling negative input, and generally increasing the effectiveness of social media use. A final product will provide guidance to local agencies on what technology and tools are available and how to use and implement best practices in their social media work.


  • English


  • Status: Completed
  • Funding: $42763
  • Contract Numbers:


  • Sponsor Organizations:

    Local Road Research Board

    395 John Ireland Boulevard
    St. Paul, Minnesota  United States  55155-1899
  • Managing Organizations:

    Minnesota Department of Transportation

    395 John Ireland Boulevard
    St Paul, MN  United States  55155
  • Performing Organizations:

    Zan Associates

    105 Fifth Ave. South
    suite 130
    Minneapolis, MN  United States  55401
  • Start Date: 20210329
  • Expected Completion Date: 20221130
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01768978
  • Record Type: Research project
  • Source Agency: Minnesota Department of Transportation
  • Contract Numbers: 1045146
  • Files: RIP, STATEDOT
  • Created Date: Apr 1 2021 10:29AM