Attitudes Towards Emerging Mobility Options and Technologies – Phase 3: Tampa Bay Area Survey Data Compilation and Analysis

With the emergence of new transportation technologies and services, it is critical for transportation forecasting models to be enhanced to account for market dynamics that will result from increased penetration of disruptive forces in the transportation domain. To enhance transportation forecasting models, people’s attitudes towards and perceptions of these technologies and services need to be measured and understood. Armed with such an understanding, it will be possible to specify and develop behavioral models that account for attitudes and perceptions, adoption cycles, and adaptation patterns. It is envisioned that such models will help decision-makers better plan transportation infrastructure systems and design marketing and policy strategies that maximize the benefits of these disruptive technologies. Attitudes and perceptions are likely to vary by socioeconomic characteristics, existing travel patterns and mobility experiences, and land use and built environment attributes. This scope of work for the third phase of the project includes the full deployment data cleaning, weighting, geocoding, compiling, comprehensive analysis, and production of the required reports and documentation. It is envisioned that such outputs will help decision-makers better plan transportation infrastructure systems and design marketing and policy strategies that maximize the benefits of these disruptive technologies. The overall goal of this project is to conduct a rich set of analysis to better understand people’s travel behavior and their attitudes towards and perceptions of advanced transportation technologies and mobility options with a view to developing robust behavioral models of technology adoption capable of reflecting impacts of these disruptive forces on traveler behavior and values.

    Language

    • English

    Project

    • Status: Active
    • Funding: $138258
    • Contract Numbers:

      69A3551747116

    • Sponsor Organizations:

      Department of Transportation

      1200 New Jersey Avenue, SE
      Washington, DC  United States  20590

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Managing Organizations:

      Center for Teaching Old Models New Tricks

      Arizona State University
      Tempe, AZ  United States  85287
    • Performing Organizations:

      University of South Florida, Tampa

      Department of Civil and Environmental Engineering
      4202 E. Flowler Avenue, ENB 118
      Tampa, FL  United States  33620-5350
    • Principal Investigators:

      Maness, Michael

    • Start Date: 20191001
    • Expected Completion Date: 20211001
    • Actual Completion Date: 0
    • USDOT Program: University Transportation Centers Program

    Subject/Index Terms

    Filing Info

    • Accession Number: 01755000
    • Record Type: Research project
    • Source Agency: Center for Teaching Old Models New Tricks
    • Contract Numbers: 69A3551747116
    • Files: UTC, RiP
    • Created Date: Oct 20 2020 8:47PM