Attitudes Towards Emerging Mobility Options and Technologies – Phase 3: Greater Phoenix Area Survey Data Compilation and Analysis

With the emergence of new transportation technologies and services, it is critical for transportation forecasting models to be enhanced to account for market dynamics that will result from increased penetration of disruptive forces in the transportation domain. To enhance transportation forecasting models, people’s attitudes towards and perceptions of these technologies and services need to be measured and understood. Armed with such an understanding, it will be possible to specify and develop behavioral models that account for attitudes and perceptions, adoption cycles, and adaptation patterns. It is envisioned that such models will help decision-makers better plan transportation infrastructure systems and design marketing and policy strategies that maximize the benefits of these disruptive technologies. Attitudes and perceptions are likely to vary by socioeconomic characteristics, existing travel patterns and mobility experiences, and land use and built environment attributes. This scope of work for the third phase of the project includes the full deployment data cleaning, weighting, geocoding, compiling, comprehensive analysis, and production of the required reports and documentation. It is envisioned that such outputs will help decision-makers better plan transportation infrastructure systems and design marketing and policy strategies that maximize the benefits of these disruptive technologies. The overall goal of this project is to conduct a rich set of analysis to better understand people’s travel behavior and their attitudes towards and perceptions of advanced transportation technologies and mobility options with a view to developing robust behavioral models of technology adoption capable of reflecting impacts of these disruptive forces on traveler behavior and values.