Attitudes Towards Emerging Mobility Options and Technologies – Phase 2: Data Collection in Greater Atlanta Metropolitan Area of Georgia

Emerging transportation technologies including electric and autonomous vehicles and emerging mobility services such as ride-hailing and vehicle sharing are bringing about transformative changes in the transportation landscape. With the emergence of new transportation technologies and services, it is critical that transportation forecasting models be enhanced to account for behavioral dynamics that will result from the increasing penetrtion of disruptive forces in the transportation marketplace. To enhance transportation forecasting models, people’s attitudes towards and perceptions of emerging technologies and services need to be measured and understood. Armed with such an understanding, it will be possible to specify and develop behavioral models that account for attitudes and perceptions, adoption cycles, and adaptation patterns. It is envisioned that such models will help decision-makers better plan transportation infrastructure systems and design marketing and policy strategies that maximize the benefits of these disruptive technologies. This project aims to collect survey data from a sample of 1000 residents in the Atlanta region, Georgia to understand how the market perceives, adopts, and adapts to transformative transportation technologies. During the one-year duration of the project, the research team will review relevant behavioral studies, design the survey instrument and sampling plan, conduct a survey pre-test, perform full-fledged data collection through the administration of a comprehensive attitudinal and behavioral survey, compile and clean data, and produce reports and documentation. Thus, the focus of this phase-2 effort is to collect a rich dataset of users’ attributes and current mobility choices, together with attitudes, perceptions and stated preferences towards new mobility options and technologies. It is envisioned that this project will result in the development of a data collection protocol and methodology that can be widely adopted in any jurisdiction interested in replicating the study.


    • English


    • Status: Active
    • Funding: $250185
    • Contract Numbers:


    • Sponsor Organizations:

      Office of the Assistant Secretary for Research and Technology

      University Transportation Centers Program
      Department of Transportation
      Washington, DC  United States  20590
    • Managing Organizations:

      Center for Teaching Old Models New Tricks

      Arizona State University
      Tempe, AZ  United States  85287
    • Performing Organizations:

      Georgia Institute of Technology

      Department of Civil and Environmental Engineering
      790 Atlantic Drive
      Atlanta, GA  United States  30322
    • Principal Investigators:

      Circella, Giovanni

    • Start Date: 20181001
    • Expected Completion Date: 20201001
    • Actual Completion Date: 0
    • USDOT Program: University Transportation Centers Program

    Subject/Index Terms

    Filing Info

    • Accession Number: 01754972
    • Record Type: Research project
    • Source Agency: Center for Teaching Old Models New Tricks
    • Contract Numbers: 69A3551747116
    • Files: UTC, RIP
    • Created Date: Oct 20 2020 5:54PM