Understanding the Effectiveness of Public Awareness Educational Campaigns (non-law enforcement) and the Necessary Components Critical for Success

The objective of this research is to provide SHSOs more evidence as to how effective educational, public awareness campaigns are and to identify the essential components of a campaign in order to increase the effectiveness. Deliverables will include a guidebook outlining the critical components and steps for conducting an effective public awareness campaign. In addition, the guidebook should include examples of successful campaigns and the corresponding contact information.


  • English


  • Status: Proposed
  • Funding: $350000
  • Contract Numbers:

    Project BTS-18

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001
  • Project Managers:

    Retting, Richard

  • Start Date: 20220628
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01744482
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-18
  • Files: TRB, RIP
  • Created Date: Jun 29 2020 3:06PM