Examining Market Segmentation to Increase Bike-share Use: The Case of the Greater Sacramento Region

Researchers will leverage unique survey data on travel behavior in the greater Sacramento region before and after the availability of the dockless (free-floating) e-bike-share (and more recently e-scooter-share). This project is an extension of an on-going research project that includes survey data collection; descriptive analysis of a series of variables related to travel, attitudes, health, and equity; multivariable analysis of bike-share mode substitution and vehicle miles of travel (VMT); and the construction of a bike-share travel demand model to evaluate outcomes from changes in policy and regulation of bike-share. Preliminary results suggest that bike-share is likely to result in reductions of car travel and should therefore be considered as an important strategy to meet many local, regional, and state transportation goals. Given these results, this extension will focus on better understanding the market segments for bike-share through multivariable models of the survey data. Market segmentation is an important first step for targeting growth of any service or product. Researchers expect the results to provide clear guidance for local governments and bike-share operators for targeted incentives and marketing to increase bike-share use.

Language

  • English

Project

  • Status: Programmed
  • Funding: $94739
  • Contract Numbers:

    DOT 69A3551747114

  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 
  • Managing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    University of California, Davis

    1 Shields Ave
    Davis, California  United States  95616
  • Project Managers:

    Iacobucci, Lauren

  • Performing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    University of California, Davis

    1 Shields Ave
    Davis, California  United States  95616
  • Principal Investigators:

    Fitch, Dillon

    Handy, Susan

  • Start Date: 20201001
  • Expected Completion Date: 20210930
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers

Subject/Index Terms

Filing Info

  • Accession Number: 01739752
  • Record Type: Research project
  • Source Agency: National Center for Sustainable Transportation
  • Contract Numbers: DOT 69A3551747114
  • Files: UTC, RiP
  • Created Date: May 22 2020 12:14PM