Traffic Safety Culture Research Roadmap

As many states and localities adopt a vision of zero fatalities and serious injuries, increasingly greater attention is being given to communication, coordination, collaboration, leveraging resources, and applying a safe systems approach to traffic safety that requires a change in the culture, both among road users and traffic safety partner agencies, tied to education, engineering, enforcement, and emergency medical services. Traffic safety culture (TSC) can be defined as the shared belief system of a group of people, which influences road user behaviors and safety partner actions that impact traffic safety. TSC is relatively new for safety partner agencies, and these agencies do not typically hire staff with traffic safety culture expertise. Also, while more research is being conducted on TSC, the majority of research exists on education, engineering, enforcement, and emergency medical services. The lack of research on TSC has resulted in insufficient knowledge in how to effectively and efficiently apply TSC strategies either alone or combined with education, engineering, enforcement, and emergency medical services. A TSC research roadmap would identify the critical research to be conducted to yield the results that can be implemented by safety partner agencies. A key message from the literature is that a fundamental transformation/paradigm shift is needed to improve traffic safety through a positive TSC. A research roadmap can provide guidance for this fundamental transformation. The objectives of this research are to (1) identify critical TSC issues that can be addressed by various research programs; (2) produce a prioritized research roadmap; (3) develop research problem statements specific to the research projects identified in the research roadmap; (4) provide next steps to facilitate completion of the research identified in the roadmap; (5) develop a communication plan to disseminate the research roadmap; and (6) develop a process/adaptive management plan to systematically revisit research priorities to guide future research and ensure relevancy into the future. The roadmap should indicate why the research is critical to improving traffic safety, why it is important to safety partner agencies, and how they will be able to implement the results to improve traffic safety. Input should include the public, private, and academic sectors, as well as non-transportation sectors, such as public health and human services. The final product of this research will be a TSC research roadmap, along with problem statements and a plan to moving the problem statements through the research cycle, including implementation.


  • English


  • Status: Proposed
  • Funding: $375000
  • Contract Numbers:

    Project 17-96

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Project Managers:

    Jared, David

  • Start Date: 20200519
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01739575
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 17-96
  • Files: TRB, RiP
  • Created Date: May 18 2020 3:06PM