Traffic Safety Culture Research Roadmap

The objectives of this research are the following: (1) Identify Traffic Safety Culture (TSC) research questions, gaps, and stakeholders; (2) Produce a prioritized TSC research roadmap with stakeholder input that includes fully developed research problem statements suitable for submittal to NCHRP; (3) Develop a communication plan to disseminate the research roadmap; and (4) Develop a process management plan to systematically revisit research priorities to guide research and ensure its future relevancy. The roadmap should indicate why each research need is critical to improving traffic safety, why it is important to safety partner agencies, and how these agencies will be able to implement the results to improve traffic safety. Accomplishment of the project objectives will require at least the following tasks. Task descriptions are intended to provide a framework for conducting the research. The NCHRP is seeking the insights of proposers on how best to achieve the research objectives. Proposers are expected to describe research plans that can realistically be accomplished within the constraints of available funds and contract time. Proposals must present the proposers’ current thinking in sufficient detail to demonstrate their understanding of the issues and the soundness of their approach to meeting the research objectives. Task 1. Review literature and identify stakeholders. Task 1a. Review literature and research in progress. Identify completed and active TSC research, and remaining research questions and gaps. Both domestic and international resources should be consulted. Conduct gap analysis to describe research gaps and guide the development of research problem statements in the research roadmap.  Task 1b. Identify stakeholders to be engaged in Task 2 and develop a stakeholder engagement plan. At minimum, the following types of organizations should be consulted: public, private, academic, and advocacy organizations in both the transportation and non-transportation sectors, such as public health and emergency medical services. Submit a technical memorandum covering the findings of Tasks 1a and 1b for NCHRP review. Present findings to NCHRP at an online meeting. NCHRP approval is required before work on Task 2 may begin. Task 2. Engage TSC stakeholders. With input from a broad set of stakeholders, identify (a) principles and elements of a positive TSC; (b) opportunities for creating a positive TSC; (c) existing constraints to implementing a positive TSC; (d) considerations for a positive TSC across the social ecology and for eliminating traffic fatalities and serious injuries; (e) stakeholder research priorities; and (f) next steps for TSC implementation. Submit a technical memorandum covering the findings of Task 2 for NCHRP review. Task 3. Develop an outline for the research roadmap. At minimum, the outline should include the results of the literature review and gap analysis, stakeholder input, a description of research that should be conducted within the next five years, and 10 or more research problem statements suitable for submittal to NCHRP. Also, at least one problem statement should provide a framework for incorporating and creating a positive TSC under existing national safety programs such as the Highway Safety Improvement Program. The roadmap should identify relevant, active, and completed research that could benefit from a focused implementation effort and develop implementation plans. Finally, the roadmap should prioritize all research recommendations. Task 4. Submit an interim report summarizing the findings from Tasks 1-3. Present findings to NCHRP at an interim meeting. NCHRP approval of the interim report is required before work on Task 5 may begin. Task 5. Develop a research roadmap and follow-up plans. Task 5a. Develop a research roadmap and research problem statements. It is acknowledged that it may not be possible to develop problem statements for all identified research needs, since prerequisite research may be need to be substantially completed first, but sufficient detail should be provided to fully describe the nature of the research that should be conducted later. Task 5b. Develop a communication plan. Develop a plan for (a) disseminating the research roadmap and other products to key partner organizations, especially those previously involved in the stakeholder engagement activities in Task 2, and (b) creating awareness and understanding of the roadmap. The goal of the plan is to explain (a) the roadmap to potential users and why it is important to safety partner agencies, and (b) how users will be able to implement the results of the research described in the roadmap to improve traffic safety. Innovative means of disseminating the plan should be considered, and the plan should include a list of key venues where this information could be presented as well as materials that can be used by others to present the information. Task 5c. Develop a process management plan. Develop a plan to sustain ongoing TSC research and identify stakeholders who could take ownership of the plan. Recommend a limited set of research problem statements from the nearly implementation-ready and short-term list identified in Task 5a that should be submitted to NCHRP’s next funding cycle. Submit a technical memorandum covering the findings of Tasks 5a, 5b, and 5c for NCHRP review. Present findings to NCHRP at an online meeting. NCHRP approval is required before work on Task 6 may begin. Task 6. Submit final report and project deliverables. Project deliverables shall include the research roadmap, the communications and process management plans, related outreach materials, the research problem statements identified in Task 5c, and a final report documenting the entire research effort. Note: Following receipt of the draft final deliverables, the remaining three (3) months shall be for NCHRP review and comment and for research agency preparation of the final deliverables.


  • English


  • Status: Proposed
  • Funding: $375000
  • Contract Numbers:

    Project 17-96

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Project Managers:

    Jared, David

  • Start Date: 20210112
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01739575
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 17-96
  • Files: TRB, RiP
  • Created Date: May 18 2020 3:06PM