Ithaca TMA and TDM Planner Demonstration

The goal of this project is to research the feasibility of creating a self-sustaining Transportation Management Association (TMA) focused specifically on the diverse businesses and stakeholders in a constrained Ithaca downtown business district. In Ithaca, like most upstate communities, single occupancy vehicles (SOVs) represent the primary mode of transport for downtown commuters. This SOV travel results in increased greenhouse gas (GHG) emissions, as well as stress to the public parking infrastructure of the community. Both Ithaca and Tompkins County have ambitious 2050 GHG emission reduction goals. The City pledged to reduce GHG emissions by 80% below 2010 levels by 2050. The County pledged to cut GHG emissions by 80% by 2050 and 20% by 2020. Coupled with this heavy reliance on SOV travel, the community’s public parking infrastructure is being severely stressed. The City operates four urban parking garages totaling 1,700 spaces. It is estimated that the completion of development projects currently in the construction and planning pipelines will exhaust all of the remaining spaces. To meet these GHG emission reduction goals while sustaining its growth, the Downtown Ithaca Alliance and its partner transportation organizations seek to create a dynamic, new organizational model for the packaging, marketing, and delivery of transportation demand management (TDM) services to a distinct and defined geographic district- Downtown Ithaca. This project builds on the NYSDOT-funded Buffalo Niagara Medical Campus (BNMC) TDM strategies demonstration project (C-15-13). Proposed Actions: The project features and blends together several different characteristics found in other established TDM efforts. The project seeks to create a private sector driven Transportation Management Association (TMA) serving an entire downtown district. It utilizes the use of TDM Plans as a tool for mode change. It relies on the active participation of a number of transportation partners that provide specific alternative to SOV services. It will investigate and document efforts to fund a small city TMA on an ongoing, sustained basis.


    • English


    • Status: Active
    • Contract Numbers:



    • Sponsor Organizations:

      New York State Department of Transportation

      50 Wolf Road
      Albany, NY  United States  12232
    • Project Managers:

      Hanrahan, Ellwood

    • Start Date: 20170619
    • Expected Completion Date: 0
    • Actual Completion Date: 0

    Subject/Index Terms

    Filing Info

    • Accession Number: 01737750
    • Record Type: Research project
    • Source Agency: New York State Department of Transportation
    • Contract Numbers: C-17-04, SPR2(222)
    • Files: RIP, STATEDOT
    • Created Date: Apr 24 2020 10:41AM