Marketing Research for the Quantitative Benefits of Transit in New Jersey

New Jersey boasts an extensive system of public transportation that operates statewide, serving approximately two-thirds of the State’s 565 municipalities. The many benefits of public transportation have been widely discussed and analyzed for the last two decades. This is true in both academic literature and popular media. The objectives of this research are to a) quantify the economic, mobility/accessibility, environmental and social benefits of public transportation to New Jersey; b) understand better what benefits are potentially most important to transit riders, non-transit riders and other stakeholder groups; c) determine how best to communicate the benefits of public transportation to these audiences; and d) develop a marketing framework, communication plan and collateral marketing materials to support a future transit benefits marketing campaign as part of NJ TRANSIT’s “Engage. Inform. Improve.” comprehensive communications initiative.

    Language

    • English

    Project

    • Status: Active
    • Funding: $249973
    • Contract Numbers:

      19-60159

    • Sponsor Organizations:

      New Jersey Department of Transportation

      1035 Parkway Avenue
      Trenton, NJ  United States  08625
    • Managing Organizations:

      New Jersey Department of Transportation

      1035 Parkway Avenue
      Trenton, NJ  United States  08625
    • Project Managers:

      Ukpah, Priscilla

    • Performing Organizations:

      Alan M. Voorhees Transportation Center

      Rutgers, The State University of New Jersey
      33 Livingston Avenue
      New Brunswick, NJ  United States  08901
    • Principal Investigators:

      Carnegie, Jon

    • Start Date: 20190822
    • Expected Completion Date: 20210822
    • Actual Completion Date: 0
    • USDOT Program: Surface Transportation Research
    • USDOT Program: Transportation, Planning, Research, and Development

    Subject/Index Terms

    Filing Info

    • Accession Number: 01715923
    • Record Type: Research project
    • Source Agency: New Jersey Department of Transportation
    • Contract Numbers: 19-60159
    • Files: RiP, STATEDOT
    • Created Date: Sep 9 2019 2:29PM