Moving Research into Practice. NCHRP Comprehensive Communications Plan

NCHRP has contracted a consultant to produce a communications strategy that will serve as a guiding document for all future communications activities undertaken by NCHRP. The strategy will (1) help NCHRP to inform our stakeholders and audiences about the program and its constituent parts; (2) provide guidance on developing relevant communications products to meet the specific needs of our stakeholders and audiences; and (3) promote, manage and expand NCHRP’s profile within relevant audiences. As a broad outline, the communications strategy will: (1) Examine NCHRP’s current communications efforts: Conduct an audit of current communications efforts; Map target audiences, their communications objectives, and what key messages are relevant to them, based on discussions with relevant stakeholders and NCHRP staff; Conduct a SWOT analysis of NCHRP’s communications capacity, including personnel, products, infrastructure, and so on. (2) Formulate a communications strategy: Develop a user-centric strategy that emphasizes target audiences, relevant communications products, and efficient distribution and dissemination methods; Conceptualize, draft, and design new communications products and services; Develop a timeline showing how various communications products would be rolled out to maximize their effectiveness (3) Recommend changes in current communications products and activities, and formulate new products and activities: Conduct an analysis of current development, production and distribution processes and recommend changes; Develop cost estimates for new communications products and activities; Provide guidance on the use of new and emerging media, and consumer trends and technology developments that can affect the communications strategy moving forward.

Language

  • English

Project

  • Status: Active
  • Funding: $156000
  • Contract Numbers:

    Project 20-44(08)

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001
  • Project Managers:

    Mohan, Sid

  • Performing Organizations:

    LGND, LLC

    City,   United States 
  • Start Date: 20181001
  • Expected Completion Date: 20190701
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01712956
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 20-44(08)
  • Files: TRB, RiP
  • Created Date: Jul 29 2019 3:26PM