Uncovering early adopter’s perceptions and purchase intentions of automated vehicles: Insights from early adopters of electric vehicles in California

Research on vehicle automation is one of the most current topics in transportation. Some of the questions plaguing the research community include design, cost, and adoption. Many of these questions will remain unanswered until automated vehicles are available to the consumer. In this study, the researchers use a sample of California new electric vehicle buyers to understand if and how current adopters of new vehicle technologies will adopt automated vehicles. The researchers find that many respondents are interested in purchasing an automated vehicle but indicate that they only have average knowledge of the technology. Using an ordinal logit model, the researchers model the interest in purchasing a fully-automated vehicle and find that younger men who purchase higher cost vehicles are more interested in purchasing a fully-automated vehicle. Above all else, those who perceive automated vehicles as being safer than non-automated vehicles have an interest in purchasing an automated vehicle.

Language

  • English

Project

  • Status: Completed
  • Funding: $25000
  • Contract Numbers:

    DTRT13-G-UTC29

  • Sponsor Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    University of California, Davis

    Institute of Transportation Studies
    Davis, CA  United States  95616

    University of California, Davis

    1 Shields Ave
    Davis, California  United States  95616
  • Project Managers:

    lacobucci, Lauren

  • Performing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    University of California, Davis

    Institute of Transportation Studies
    Davis, CA  United States  95616

    University of California, Davis

    1 Shields Ave
    Davis, California  United States  95616
  • Principal Investigators:

    Berliner, Rosaria

  • Start Date: 20170701
  • Expected Completion Date: 20180930
  • Actual Completion Date: 20180930
  • USDOT Program: University Transportation Centers

Subject/Index Terms

Filing Info

  • Accession Number: 01710430
  • Record Type: Research project
  • Source Agency: National Center for Sustainable Transportation
  • Contract Numbers: DTRT13-G-UTC29
  • Files: UTC, RiP
  • Created Date: Jul 5 2019 9:35PM