Consumer Use & Adoption of Advanced Vehicle Systems: Leveraging Individual Variation in Visual Perception to Optimize Display Design

Recent research suggests that drivers have different visual capacities in different parts of their visual field. This project aims to determine the extent to which innate biases in visual perception influence a driver’s ability to respond to road and in-vehicle information. A driving simulator study is proposed to assess the extent to which measured biases influence driver performance and behavior. Identifying an individual’s capacity across the visual field, and measuring the extent to which this differential capacity affects driving performance and behavior are first steps towards creating customized information displays that spatially optimize placement of information in each driver’s “sweet spot”. The overall aim of this research is to maximize safety-critical information throughput in the design of advanced vehicle system displays.

  • Supplemental Notes:
    • Project MITR25-53


  • English


  • Status: Completed
  • Funding: $150000
  • Contract Numbers:



  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    New England University Transportation Center

    Massachusetts Institute of Technology
    77 Massachusetts Avenue, Room 40-279
    Cambridge, MA  United States  01239
  • Performing Organizations:

    Massachusetts Institute of Technology, Cambridge

    77 Massachusetts Avenue
    Cambridge, MA  United States  02139
  • Principal Investigators:

    Seppelt, Bobbie

  • Start Date: 20180901
  • Expected Completion Date: 20190731
  • Actual Completion Date: 20191231
  • USDOT Program: University Transportation Centers Program

Subject/Index Terms

Filing Info

  • Accession Number: 01707414
  • Record Type: Research project
  • Source Agency: New England University Transportation Center
  • Contract Numbers: DTRT13-G-UTC13, MITR25-53
  • Files: UTC, RiP
  • Created Date: Jun 3 2019 1:04PM