Examining the Role Attitude Plays in Adoption of an Automated Electric Shuttle in West Village: A Before and After Analysis

Automated vehicles (AVs) are a trending development among vehicle manufacturers. Supporters of these driverless cars point to potential benefits of safer driving conditions, smoother traffic flow, and increased mobility for individuals who cannot drive. However, public attitudes toward AV adoption are mixed, ranging from apprehension to enthusiasm. Future adoption of AVs will likely depend on individuals’ acceptance or rejection of the new technology. Previous research in AV technology acceptance studies provide insights in potential attitudes that influence AV acceptance and adoption, such as safety and privacy concern. UC Davis plans to launch a self-driving electric shuttle in January 2019. The shuttle will operate in the West Village area before expanding to the main campus and city. The researchers of this project plan to survey West Village workers and residents before the shuttle’s operation, recording their opinions on AV technology and acceptance. The researchers will then conduct another survey four months after the shuttle begins operation. They hope that the study will provide data on public attitude, facilitators and barriers of AV adoption, and market influences of future AVs.

Language

  • English

Project

  • Status: Active
  • Funding: $97884
  • Contract Numbers:

    DOT 69A3551747114

  • Sponsor Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 
  • Project Managers:

    Iacobucci, Lauren

  • Performing Organizations:

    National Center for Sustainable Transportation

    University of California, Davis
    Davis, CA  United States 

    University of California, Davis

    Institute of Transportation Studies
    Davis, CA  United States  95616
  • Principal Investigators:

    Xing, Yan

  • Start Date: 20190101
  • Expected Completion Date: 20191231
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers

Subject/Index Terms

Filing Info

  • Accession Number: 01690790
  • Record Type: Research project
  • Source Agency: National Center for Sustainable Transportation
  • Contract Numbers: DOT 69A3551747114
  • Files: UTC, RiP
  • Created Date: Jan 14 2019 5:13PM