Traffic Safety Culture Primer

There is growing interest in “traffic safety culture” as a key factor to manage and sustain safe roadway transportation systems, especially as more jurisdictions adopt targets of zero traffic fatalities and serious injuries. However, the theory, terminology, and methods involved in addressing traffic safety culture come from human and social science disciplines that are not typically included in traditional traffic safety, engineering, or other behavioral change agencies (e.g., departments of transportation, driver's licensing, motor vehicles records, etc.). The lack of shared language and understanding about traffic safety culture limits the ability of agencies to explore this topic and engage new stakeholders. Additionally, the variation in the interpretation and implementation of strategies to improve traffic safety has resulted in no consensus about best practices. Communication tools that develop shared language and understanding about traffic safety culture and its relationship to vision zero goals will be developed in this project.


  • English


Subject/Index Terms

  • TRT Terms: Safety culture
  • Subject Areas: Administration and Management; Safety and Human Factors;

Filing Info

  • Accession Number: 01688453
  • Record Type: Research project
  • Source Agency: Montana Department of Transportation
  • Contract Numbers: 8882-309-11
  • Files: RiP, STATEDOT
  • Created Date: Dec 14 2018 2:51PM