Traffic Safety Citizenship Communication Tools

Growing traffic safety citizenship is a novel approach that strategically shifts our focus to the engagement of the larger majority of safe road users to influence the behaviors of the smaller group engaging in risky behaviors. Previous research sponsored by the Traffic Safety Culture Pooled Fund to understand traffic safety citizenship revealed a variety of opportunities to bolster traffic safety citizenship behaviors to reduce traffic crashes and fatalities. However, in order for state highway safety agencies and stakeholders to embrace this strategic approach, information learned from research must be translated to practice. Communication tools that make traffic safety citizenship easier to understand and integrate into existing traffic safety efforts will be developed in this project.


  • English


Subject/Index Terms

Filing Info

  • Accession Number: 01688452
  • Record Type: Research project
  • Source Agency: Montana Department of Transportation
  • Contract Numbers: 8882-309-12
  • Files: RiP, STATEDOT
  • Created Date: Dec 14 2018 2:38PM