Incentivizing Participation in Peer-to-Peer Ride-Sharing Platform

Many residents in rural and suburban areas such as Lawrence County and several cities in Allegheny County rely extensively on private modes of transportation in daily commutes and other trips, and others without private vehicles lack access to their essential needs. Peer-to-peer ridesharing platforms that promote shared modes of transportation provide a promising opportunity to reduce the costs of travel and provide transportation alternatives. Such platforms connect commuters and enhance information sharing so that carpooling opportunities can be identified and leveraged. The key to the success of a peer-to-peer ridesharing platform is active participation of commuters. This research proposes to design incentive mechanisms to engage participants, to nurture and promote participation, and to improve the efficacy of the platform, with the ultimate objectives of creating a wide range of travel options that are consistent with participants preferences and system-wide objectives. This research will focus on providing a set of principled solutions to incentivize participation, including (1) providing service tools for participants, (2) tapping into the participants intrinsic motivation via non-monetary reward schemes, and (3) leveraging extrinsic monetary incentives to further motivate the participants. The solutions will be built upon machine learning, mathematical programming, and computational mechanism design. Through real-world data based simulations and the pilot deployment of the designed solutions on a peer-to-peer ridesharing platform, it will assess its impact on participation pattern, participants satisfaction and the overall efficacy of the platform in terms of various criteria, such as the number of trips completed, the total emission reduction, and the total value of the fulfilled shared rides. This research can contribute to the ongoing development of technological solutions to promote ride-sharing, reduce the costs of travel, mitigate transportation-induced emissions, and enhance access to urban areas.


  • English


  • Status: Completed
  • Funding: $90000
  • Contract Numbers:


  • Sponsor Organizations:

    Carnegie Mellon University

    Mobility 21 National UTC for Mobility of Goods and People

    Office of the Assistant Secretary for Research and Technology

    University Transportation Program
  • Managing Organizations:

    Carnegie Mellon University

    Mobility 21 National UTC for Mobility of Goods and People
  • Project Managers:

    Kline, Robin

  • Performing Organizations:

    Carnegie Mellon University

  • Principal Investigators:

    Fang, Fei

  • Start Date: 20180701
  • Expected Completion Date: 20190630
  • Actual Completion Date: 20190630
  • USDOT Program: University Transportation Centers

Subject/Index Terms

Filing Info

  • Accession Number: 01677498
  • Record Type: Research project
  • Source Agency: National University Transportation Center for Improving Mobility (Mobility21)
  • Contract Numbers: 69A3551747111
  • Files: UTC, RiP
  • Created Date: Aug 7 2018 12:05PM