Conducting Consumer Research of Air Passengers

Research of air passengers often focuses on traveler characteristics (e.g., party size, ground trip origin and mode, money spent, number of checked bags), which is needed for facility planning and design. To obtain this data, researchers have relied on traditional, quantitative-focused techniques. More recently, passengers, along with meeters/greeters, and well-wishers, have been viewed as patrons whose satisfaction warrants assessment. Today, passengers are also viewed as customers who provide an important revenue stream. This means their needs and desires need to be studied and appealed to. The challenge, however, is that consumer-related information is often better captured by qualitative methods that allow for more in-depth study. At the same time, new means of gathering consumer-related data (e.g., using social media) are being employed. There is, however, little information about how best to conduct consumer research for air passengers, including how to evaluate and select the most appropriate data collection methods for particular needs. The objective of this research is to develop guidance and best practices for conducting consumer research of airport passengers, meeters/greeters, and well-wishers with a focus on identifying optimal airport services and appropriate facility planning. This guidance will help airports evaluate and select from both traditional data collection methods (such as intercept surveys) and newer methods.

Language

  • English

Project

  • Status: Proposed
  • Funding: $450000
  • Contract Numbers:

    Project 01-43

  • Sponsor Organizations:

    Airport Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001

    Federal Aviation Administration

    800 Independence Avenue, SW
    Washington, DC  United States  20591
  • Project Managers:

    Navarrete, Joseph

  • Start Date: 20180731
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01677272
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 01-43
  • Files: TRB, RiP
  • Created Date: Jul 30 2018 3:03PM