Virtual Reality Implementation for Public Engagement: Display1 - Work Zone Safety

This project proposes to pursue the development and the evaluation of the effectiveness of a virtual reality display of work zone safety demonstration. The FHWA conducted a study on the effectiveness of various Transportation Management Plans (TMPs). One of the factors that was assessed was public outreach. The study demonstrated that "Informing the public of disruptions to their normal transportation options or commuting route can lead to significant changes in driver decisions, such as whether some local drivers decide to alter their commute route, schedule, or mode (Scriba et al. 2012). The study however, did not address the effectiveness of public campaign on the response of commuters whom are driving through the work zone. Other studies that pursued the effectiveness of simulations (e.g., Khanta 2008) usually investigated the relationship between speed, density, and flow in a work zone, and are focused on increasing awareness of decision makers. All of these factors resulting from the simulations can directly impact safety. The RFP for the Work Zone Safety Demonstration display states, with the advancements in technology and with today's technology savvy audience, it is hypothesized that using VR to deliver prioritized information has the potential for high rate user knowledge retention. The effectiveness of engaging work zone safety in memorable virtual reality simulation to do just that is yet to be tested. Objectives The objective of this project is threefold: 1) Develop interactive virtual reality applications for the Work Zone Safety Demonstration virtual reality display as specified in the Request for Proposal Document. 2) Develop instruments for evaluating the effectiveness of disseminating information from the VR display with the application developed in item 1. 3) Use instruments developed in item 2 to conduct the evaluation, analyze the data, and summarize the results in a report.

  • Supplemental Notes:
    • Work Plan The Pl and his team (the VR team) will work closely with the members of the Technical Advisory Committee at the Iowa Department of Transportation (DOT) (the Iowa DOT team) throughout the duration of the project. This Work Plan section is structured as follows: First discussed are the type of interactions that are afforded by VR systems. This section is followed by the types of evaluations. Following the discussion of evaluations, a theoretical framework that will be used in the process of developing the proposed simulation is presented. The simulation, data collection and analysis sections follow. Finally discussed are potential VR platforms to be used in the project. The platform of choice will be based on the complexity of the simulation and the type of interactivity. The VR team will assist the Iowa DOT in their deliberation on the platform to pursue.


  • English


  • Status: Active
  • Funding: $50,859
  • Contract Numbers:


    Addendum 658

    ISU Proposal Number 142024

  • Sponsor Organizations:

    Iowa Department of Transportation

    800 Lincoln Way
    Ames, IA  United States  50010
  • Performing Organizations:

    Iowa State University, Ames

    Institute for Transportation
    2711 South Loop Drive, Suite 4700
    Ames, Iowa  United States  50010-8664
  • Principal Investigators:

    Keren, Nir

  • Start Date: 20180401
  • Expected Completion Date: 20191231
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01665602
  • Record Type: Research project
  • Source Agency: Iowa Department of Transportation
  • Contract Numbers: ST-006, Addendum 658, ISU Proposal Number 142024
  • Files: RiP, STATEDOT
  • Created Date: Apr 5 2018 9:48AM