Guide for Behavioral Traffic Safety Messaging on Variable Message Signs

The objective of this research is to develop a guide for the use of variable message signs (VMS) to deliver behavioral traffic safety announcements. The guide should address all aspects of VMS use from policy development through implementation. The guide should address a broad range of topics related to enhancing motor vehicle operator safety through the use of VMS on all roadways, such as, but not limited to: (1) Current state of the practice, both nationally and internationally; (2) Administrative policies and procedures to determine the use of safety messages; (3) Categorize message types (e.g., theme, style); (4) Message selection (who, when, where, how, and why); (5) Analyze the characteristics (e.g., message design, size, color, speed of switching between messages) of VMS; (6) Strategies that could enhance the understanding of various driver groups (e.g., older drivers and bilingual drivers); (7) Differences in use between rural and urban environments; (8) Impacts (both intended and unintended) and effectiveness of traffic safety messaging; (9) Barriers to implementation; and (10) Recommendations to enhance coordinated traffic safety strategies.


  • English


  • Status: Active
  • Funding: $350000
  • Contract Numbers:

    Project BTS-02

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Retting, Richard

  • Performing Organizations:

    Texas A&M Transportation Institute, College Station

    Texas A&M University System
    3135 TAMU
    College Station, TX  United States  77843-3135
  • Principal Investigators:

    Ullman, Gerald

  • Start Date: 20181128
  • Expected Completion Date: 20211130
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01654282
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-02
  • Files: TRB, RIP
  • Created Date: Dec 18 2017 3:03PM