Guidance for Employer-Based Behavioral Traffic Safety Programs for Drivers in the Workplace

Workers may drive motor vehicles as their main jobs or as incidental to their main jobs, but in either case, traffic crashes are the leading cause of workplace fatalities. In 2016, there were 37,461 fatalities on roadways in the United States (NHTSA, February 2018). According to the Bureau of Labor Statistics, the number of annual workplace fatalities rose for the third consecutive year in 2016. The most common fatal events resulted from work transportation incidents, which represented 40% of workplace fatalities in 2016. On-the-job vehicle crashes have devastating effects on workers and their families, communities, and businesses. In 2013, motor vehicle crashes cost U.S. employers $25 billion—$671,000 per death and $65,000 per nonfatal injury ( While engineering, enforcement, education, and emergency response efforts have significantly reduced traffic-related fatalities in recent decades, road user behavior remains the most common risk factor associated with traffic crashes. Many organizations implement wellness programs in the workplace to encourage healthy behaviors such as smoking cessation, increased physical activities, healthy eating, and managing chronic conditions in order to improve worker health, lower insurance rates, and employee time off work for sickness and injuries. Some organizations have implemented behavioral change programs aimed specifically at increased employee seatbelt use and other safe driving practices.  Research is needed to assess the success of such programs and determine what elements of these programs, and other behavioral change programs have the greatest likelihood of changing driver behavior and safety culture in the workplace. The objective of this research is to (1) document the components of existing U.S. and international employer-based behavioral traffic safety programs (e.g., traffic safety citizenship, safety culture and climate, incentives) for workers who operate motor vehicles for any part of their job duties; (2) use behavioral change theory to identify the essential components of the programs; (3) identify and describe measures of program effectiveness; and (4) develop guidance that incorporates the essential components necessary to plan, implement, and evaluate an employer-based behavioral traffic safety program. The research should address a broad range of issues related to employer-based traffic safety programs, such as, but not limited to, the following: (1) What role does safety citizenship play in successful employer-based traffic safety programs, and what elements of a safety program influence and encourage increased safety citizenship? (2) What are the differences between what is done in the public and private sectors? (3) What components of other employer-based behavioral modification programs (e.g., wellness, smoking cessation, exercise) are transferable to traffic safety behaviors? (4) What types of performance measure data are available for analysis of program effectiveness? Who has access to this data? (5) What are the facilitators and barriers to planning, implementation and evaluation? (6) Does the program have a carryover effect outside the workplace? (7) What are the contextual variables (e.g., leadership, administration, and organizational structure) that should be considered for transferability?


  • English


  • Status: Active
  • Funding: $350000
  • Contract Numbers:

    Project BTS-01

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Rogers, William

  • Performing Organizations:

    Texas A&M Transportation Institute, College Station

    Texas A&M University System
    3135 TAMU
    College Station, TX  United States  77843-3135
  • Principal Investigators:

    Shipp, Eva

  • Start Date: 20181210
  • Expected Completion Date: 20211231
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01654283
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-01
  • Files: TRB, RiP
  • Created Date: Dec 18 2017 3:03PM