Evaluate Workforce Motivational Programs: Safety Citizenship

Typically, more than 30,000 people die annually on U.S. roadways. Many of these fatalities are related to occupational driving. Notably, “motor vehicle crashes killed more than 1,600 people and injured 293,000 while they were working in 2013” and “more than half of the injuries forced people to miss work”. While engineering solutions have significantly reduced traffic-related fatalities in recent decades, road user behavior remains the most common risk factor associated with traffic crashes. Traditional traffic safety strategies focus on seeking change within the persons engaging in these risky behaviors. A new approach adapted from organization safety is to empower those road users who behave safely to influence and support the safety of those road users engaging in risky behaviors. This strategy is known as “safety citizenship.” Previous research on traffic safety citizenship revealed that the perception of whether most people do intervene (e.g., the perceived descriptive norm) is strongly correlated with intervening behavior. Further, people’s sense of comfort and confidence to intervene is also correlated with intervening. Applying these research findings in a real-world setting is essential; however, questions about what specific interventions workplaces should implement to bolster their employees’ comfort and confidence to engage in protective traffic safety citizenship behaviors and to grow the perception that speaking up is typical remain. The proposed research project seeks to address these questions by developing and testing a specific intervention suitable for a workplace to grow traffic safety citizenship regarding a traffic safety issue that is an identified priority for the workplace. Research suggests that there are opportunities to grow traffic safety citizenship. The objective of this research is to identify and evaluate the efficacy of workplace motivational programs in increasing seatbelt usage. The final products should include recommended best practices and the research should include a review of programs aimed at other forms of behavioral modification, including anti-smoking or drinking and driving.


  • English


  • Status: Proposed
  • Contract Numbers:

    Project BTS-01

  • Sponsor Organizations:

    Behavioral Traffic Safety Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Rogers, William

  • Start Date: 20171219
  • Expected Completion Date: 0
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01654283
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project BTS-01
  • Files: TRB, RiP
  • Created Date: Dec 18 2017 3:03PM