The Economic Impact of Arizona Highways Magazine (AHM) on State Tourism

The Arizona Highways Magazine (AHM) has shown a compelling influence on people’s decision to travel to and through Arizona. This study will assess the influence of the AHM brand on people's travel decisions to and through Arizona and will quantify its economic impact through tourism. The primary objective of the study is to determine and monetize the level of influence the AHM brand has on Arizona travel decisions made by out-of-state visitors and in-state residents.

Language

• English

Project

• Status: Completed
• Funding: $124,905
• Contract Numbers:

  SPR-764

• Sponsor Organizations:

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  Arizona Department of Transportation Research Center

  206 S. 17th Avenue
  ADOT Research Center
  Phoenix, AZ  United States  85007
• Managing Organizations:

  Arizona Department of Transportation Research Center

  206 S. 17th Avenue
  ADOT Research Center
  Phoenix, AZ  United States  85007
• Project Managers:

  McIlwain, Julie

• Performing Organizations:

  Arizona State University

  School of community Resources & Development
  411 N. Central Ave., Ste 550
  Phoenix, AZ  United States  85004
• Principal Investigators:

  Andereck, Kathleen

• Start Date: 20181003
• Expected Completion Date: 20201231
• Actual Completion Date: 20201228

Subject/Index Terms

• TRT Terms: Demographics; Economic impacts; Tourism; Tourists; Travel behavior
• Identifier Terms: Arizona highways (Periodical)
• Geographic Terms: Arizona
• Subject Areas: Economics; Transportation (General);

Filing Info

• Accession Number: 01653292
• Record Type: Research project
• Source Agency: Arizona Department of Transportation
• Contract Numbers: SPR-764
• Files: RiP, STATEDOT
• Created Date: Dec 7 2017 11:44AM