Strategic Communications to Improve Support for Transit-Priority Projects

The objective of this research is to develop effective communications strategies to engage public support in the planning and implementation of transit priority projects that improve transit service quality and mobility and increase transit ridership. The research should explore successful communications strategies within public transportation and other sectors to present: (1) Examples of successful initiatives to improve transit service quality and mobility through transit-priority lanes and other related initiatives; (2) Challenges and opportunities to changing the current use of urban and suburban streets; (3) Messages that have been successfully used to gain public support; (4) Outreach strategies for recruiting stakeholders from diverse sectors of the community and/or region; (5) Methods for hearing and incorporating stakeholder input; (6) Best practices for engaging with and educating the community; and (7) A tool kit to initiate and implement communication strategies to support transit priority projects.


  • English


  • Status: Active
  • Funding: $50000
  • Contract Numbers:

    Project J-11, Task 29

  • Sponsor Organizations:

    Transit Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001

    Federal Transit Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Project Managers:

    Schwager, Dianne

  • Performing Organizations:

    Nelson/Nygaard Consulting Associates

  • Principal Investigators:

    Gennari, Jen

  • Start Date: 20180515
  • Expected Completion Date: 20181014
  • Actual Completion Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 01650687
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project J-11, Task 29
  • Files: TRB, RiP
  • Created Date: Nov 13 2017 3:03PM