Assessing the Impact of Game Day Schedule and Opponents on Travel Patterns and Route Choice using Big Data Analytics

Memorial Stadium, Lincoln is the home of the Nebraska Cornhuskers Football team. It is commonly referred as the “third-largest city” in Nebraska on game days. The stadium holds the National Collegiate Athletic Association (NCAA) record of consecutive sellouts for every game since 1962- a streak of more than 300 games. With the extended capacity of more than 85,000, game days are typically found to impact the travel pattern of Lincoln and its neighboring regions. As a result, improved traffic management strategies need to be undertaken to effectively handle the increased traffic during these days and thereby improve the convenience of the game attendees. The purpose of this study is to find out the impacts of game day on travel pattern and route choice behaviors. It is expected that the impacts will vary depending on the schedule and also the opponents. The study will develop a framework which will provide insights of the possible impacts of the game days and thereby help Nebraska Department of Roads (NDOR) to better plan for managing traffic effectively. The objective of this study is to assess and explore the impact of game days on travel patterns. The INRIX data available through Nebraska Department of Roads will be used to explore past several years of data to generate travel time reliability curves and thereby estimate shockwave lengths.