Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages

National Highway Traffic Safety Administration (NHTSA), in conjunction with the Governors Highway Safety Association (GHSA), identified a need to provide States with information to apply to messaging campaigns for impaired and distracted driving. In 2015 the University of Michigan Transportation Research Institute (UMTRI) received a research contract to conduct a review of risk communication strategies and existing impaired and distracted driving safety messages. The project aims to identify risk communication strategies via a literature review of theory and practice that would apply to a wide range of risky behaviors. This project will identify the psychological and communication theories that best support communication strategies and campaigns for impaired and distracted driving; identify non-high visibility enforcement model materials currently used and which, if any, employ psychological and communication theories; and consolidate that information in a non-technical, user-friendly format that can then be provided to States and local jurisdictions for future efforts. The project will transition research findings regarding effective health and safety communication campaigns that were based on communication and psychological theory and apply them to communication campaigns that address impaired and distracted driving.

  • Supplemental Notes:
    • This study is being conducted under the National Cooperative Research and Evaluation Program (NCREP), which is administered by the National Highway Traffic Safety Administration (NHTSA) and jointly managed by NHTSA and the Governors Highway Safety Association.


  • English


  • Status: Active
  • Funding: $345375
  • Contract Numbers:


  • Sponsor Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590

    Governors Highway Safety Association

    444 N. Capitol Street, NW, Suite 722
    Washington, DC  United States  20001
  • Managing Organizations:

    Volpe National Transportation Systems Center

    Cambridge, MA  United States  02142
  • Project Managers:

    Johnson, Kristie

  • Performing Organizations:

    University of Michigan Transportation Research Institute

    2901 Baxter Road
    Ann Arbor, Michigan  United States  48109
  • Start Date: 20151224
  • Expected Completion Date: 20220000
  • Actual Completion Date: 0
  • USDOT Program: Behavioral Safety Research
  • Subprogram: Alcohol Impaired Driving
  • Subprogram: Distracted driving
  • Subprogram: NCREP

Subject/Index Terms

Filing Info

  • Accession Number: 01639992
  • Record Type: Research project
  • Source Agency: National Highway Traffic Safety Administration
  • Contract Numbers: DTRT5716C10014
  • Files: RIP, USDOT
  • Created Date: Jun 29 2017 11:11AM