Review of Risk Communication Strategies and Existing Impaired and Distracted Driving Safety Messages

National Highway Traffic Safety Administration (NHTSA), in conjunction with the Governors Highway Safety Association (GHSA), identified a need to provide States with information to apply to messaging campaigns for impaired and distracted driving. In 2015 the University of Michigan Transportation Research Institute (UMTRI) received a research contract to conduct a review of risk communication strategies and existing impaired and distracted driving safety messages. The project aims to identify risk communication strategies via a literature review of theory and practice that would apply to a wide range of risky behaviors. This project will identify the psychological and communication theories that best support communication strategies and campaigns for impaired and distracted driving; identify non-high visibility enforcement model materials currently used and which, if any, employ psychological and communication theories; and consolidate that information in a non-technical, user-friendly format that can then be provided to States and local jurisdictions for future efforts. The project will transition research findings regarding effective health and safety communication campaigns that were based on communication and psychological theory and apply them to communication campaigns that address impaired and distracted driving.