Research for the AASHTO Standing Committee on Public Transportation. Task 73. Best Practices and Marketing to Increase Rural Transit Ridership and Investment

The objective of this research is produce a Best Practices Guide that will cover the interconnected topics of practices to: (1) increase rural transit ridership; (2) practices for measuring the Return-On-Investment (ROI) of rural transit investment and (3) practices to communicate (market) the importance of rural transit investment. The results of this research will provide State DOTs and their rural subrecipients with additional tools to advance the contribution public transit to meeting the mobility needs of our rural communities. In particular tools that will assist in measuring and communicating the benefits of rural transit services and investment.


  • English


  • Status: Active
  • Funding: $50000
  • Contract Numbers:

    Project 20-65, Task 73

  • Sponsor Organizations:

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001

    American Association of State Highway and Transportation Officials (AASHTO)

    444 North Capitol Street, NW
    Washington, DC  United States  20001

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Project Managers:

    Basemera-Fitzpatrick, Velvet

  • Performing Organizations:

    ICF Incorporated


    Nelson/Nygaard Consulting Associates

  • Principal Investigators:

    Whitaker, Bethany

  • Start Date: 20180416
  • Expected Completion Date: 20181215
  • Actual Completion Date: 0
  • Source Data: RiP Project 41711

Subject/Index Terms

Filing Info

  • Accession Number: 01638335
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 20-65, Task 73
  • Files: TRB, RiP
  • Created Date: Jun 22 2017 1:01AM