The Effects of High Visibility Enforcement on Driver Compliance to Pedestrian Yield Right of Way Laws: A Follow-Up

The three Es - Enforcement, Engineering, and Education- are the primary strategies employed in pedestrian safety programs. In 2008, the National Highway Traffic Safety Administration (NHTSA) awarded a research contract to Western Michigan University to develop and evaluate strategies to increase driver yielding to pedestrians on a citywide basis using high visibility pedestrian right-of-way enforcement. The study differed from those conducted previously because it utilized an increase in visible enforcement over a longer period of time. In addition, increased emphasis was placed on publicizing the study and providing feedback to citizens in the target jurisdiction, Gainesville, Florida. The introduction of high-visibility enforcement program over the course of a year led to a marked increase in yielding to pedestrians. While many traffic programs have demonstrated short-term behavior changes, the long-term effects of the programs are typically not evaluated. While the Gainesville program demonstrated an increase in driver yielding to pedestrians over the course of the study year, the maintenance of the behavior change is unknown. This project evaluates whether the increase in driver yielding to pedestrians was maintained over the intervening four years since the program concluded.

  • Supplemental Notes:
    • See "The effect of high-visibility enforcement on driver compliance with pedestrian right-of-way laws: 4-year follow-up" (DOT HS 812 364, January 2017) and the accompanying Traffic Tech (DOT HS 812 365, January 2017).


  • English


  • Status: Completed
  • Contract Numbers:


  • Sponsor Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Johnson, Kristie

  • Performing Organizations:

    Western Michigan University

    Psychology Department
    3700 Wood Hall
    Kalamazoo, MI  United States  49008
  • Principal Investigators:

    Johnson, Kristie

  • Start Date: 20140916
  • Expected Completion Date: 0
  • Actual Completion Date: 20170100
  • USDOT Program: Behavioral Safety Research
  • Subprogram: Pedestrian Safety

Subject/Index Terms

Filing Info

  • Accession Number: 01632302
  • Record Type: Research project
  • Source Agency: National Highway Traffic Safety Administration
  • Contract Numbers: DTNH2211D00228-0001
  • Files: RiP, USDOT
  • Created Date: Apr 14 2017 4:15PM