Mitigation of Roadway Crashes in the Pacific Northwest through Coordinated K-9 Outreach – Phase 3

In the United States, lane departure crashes represent 54% of the traffic fatalities that occur on roadways (Federal Highway Administration (FHWA) 2016a). Lane departure crashes are commonly observed on rural two-lane roadways, although they can occur on a wide variety of functional classifications. In 2014, more than 17,700 fatalities happened because of vehicles departing their driving lane (FHWA 2016a). Figure 1 highlights the percentage of fatalities caused by different types of lane departure crashes. PacTrans has supported a student competition to develop public service announcements (PSAs) related to lane departure crashes. This project has spanned three independent phases. Phase I. Competition planning. The issue of lane departure crashes are explored in this phase, along with how PSAs have been implemented in the transportation industry. The research team prepared guidelines for the college and high school level competitions, which were open to all students in the Pacific Northwest. These guidelines request that the students submit a video, a series of Twitter, memes, or Instagram posts. They were also asked to develop a poster of a comprehensive PSA for lane departure crashes in the Pacific Northwest. This mixed media approach allows for PSA distribution through several social media outlets. Submissions will be reviewed on pre-selected criteria, with monetary awards presented to the winning individuals or teams. Additionally, the advertising materials distributed in the form of flyers and websites are described. Phase II. Evaluation of competition entries. In this phase, the project team collected the competition entries, evaluated them, and made selections for winners. The project team will then distribute and promote the winning materials Phase III. Expansion. In the third phase, the project team will expand the population of participants in the PSA competition to K-9 students. The general topics will be simplified to answer the following questions: (1) What is a car crash? and (2) What causes a car crash? The submissions will also be redesigned to better match the younger student’s abilities. The collective goal of all three phases of this project is to engage the public in the Pacific Northwest regarding the safety issue of lane departure crashes.

Language

  • English

Project

  • Status: Active
  • Funding: $165000
  • Contract Numbers:

    DTRT13-G-UTC40

  • Sponsor Organizations:

    Pacific Northwest Transportation Consortium

    University of Washington
    More Hall Room 112
    Seattle, WA  United States  98195-2700

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    Oregon State University, Corvallis

    School of Civil and Construction Engineering, 220 Owen Hall
    Corvallis, OR  United States  97331-2302
  • Project Managers:

    Hurwitz, David

  • Performing Organizations:

    Oregon State University, Corvallis

    School of Civil and Construction Engineering, 220 Owen Hall
    Corvallis, OR  United States  97331-2302
  • Principal Investigators:

    Hurwitz, David

    Boyle, Linda

    Hajibabai, Leila

    Abdel-Rahim, Ahmed

    Belz, Nathan

  • Start Date: 20161215
  • Expected Completion Date: 20180131
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers
  • Subprogram: Highway Safety
  • Source Data: http://depts.washington.edu/pactrans/research/projects/mitigation-of-roadway-crashes-in-the-pacific-northwest-through-coordinated-k-9-outreach/

Subject/Index Terms

Filing Info

  • Accession Number: 01631069
  • Record Type: Research project
  • Source Agency: Pacific Northwest Transportation Consortium
  • Contract Numbers: DTRT13-G-UTC40
  • Files: UTC, RiP
  • Created Date: Mar 28 2017 4:02PM