Smartphone Information and Transportation Demand Modeling: An Analysis of Transportation Network Companies

In this task the performing organization plans to develop a comprehensive understanding about the operations and technological capabilities of transportation network companies (TNCs) and to explore ways in which this knowledge/data can be used to improve transportation system modeling, namely the demand-side. Three firms will be examined in this report: Uber, Lyft, and Side-Car through publicly available documents from TNCs and other sources (e.g. newspapers, legal documents, etc) although the performing organization will also direct efforts to communicate directly with TNC managers. The selection is largely based on firm size, however, each firm also possess sufficient operational diversity to warrant the investigation of all three.