Evaluation of the 2013 Click It or Ticket Mobilization

This two-part research project is an evaluation of the annual Click It or Ticket (CIOT) high-visibility seat belt enforcement mobilization. The first part is an evaluation of the 2013 CIOT campaign. The evaluation includes conducting a nationally representative telephone survey before and after the mobilization to measure changes in public awareness, such as recognition of the CIOT slogan, awareness of special seat belt enforcement efforts, and perceived risk of getting a ticket for not wearing a seat belt. It also includes analyzing media and enforcement data to describe CIOT activities. The second part analyzes multi-year trends in awareness, enforcement, and media to explore long-term program changes and to address the apparent downward trend in reported CIOT seat belt citations.

  • Supplemental Notes:
    • See DOT HS 812 238 "The Click It or Ticket Evaluation, 2013."

Language

  • English

Project

  • Status: Active
  • Funding: $674085
  • Contract Numbers:

    DTNH22-09-D-00133-008

  • Sponsor Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Managing Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Austin, Rory

  • Performing Organizations:

    Preusser Research Group, Incorporated

    7100 Main Street
    Trumbull, CT  United States  06611
  • Start Date: 20120925
  • Expected Completion Date: 20180930
  • Actual Completion Date: 0
  • USDOT Program: Behavioral Safety Research
  • Subprogram: Seat Belt Use

Subject/Index Terms

Filing Info

  • Accession Number: 01618697
  • Record Type: Research project
  • Source Agency: National Highway Traffic Safety Administration
  • Contract Numbers: DTNH22-09-D-00133-008
  • Files: RiP, USDOT
  • Created Date: Dec 5 2016 3:37PM