The Effects of High Visibility Enforcement on Driver Compliance to the Drivers Yielding to Pedestrians in Crosswalks; Changing the Driving Culture on a Citywide Basis

Pedestrian fatalities and injuries represent a growing percentage of all traffic fatalities and injuries. For example, pedestrian fatalities comprised 10.9 percent of all traffic deaths nationwide in 2004, but 14.5 percent in 2013. A behavioral approach to safety culture would suggest changing one safety target area at a time. If one changes a number of safety related behaviors in a specific area such as pedestrian safety and speeding, one should expect changes to transfer to untreated safety related behaviors. A recent study supported by the National Highway Traffic Safety Administration (NHTSA) demonstrated that an element of the driving culture could be changed on a citywide basis using a multifaceted program that systematically applied psychological behavioral principles on a community level. The objective of this study is to investigate whether a similar program could be applied to changing the driving culture related yielding to pedestrians and speed compliance on arterial and collector roads on a citywide basis. The proposed study would also examine long-term maintenance of the behavior changes produced. The multifaceted activities will be planned and implemented in the City of Ann Arbor together with city traffic engineers and enforcement officers. This study will add value to developing livable communities by: (1) analyzing effectiveness of various countermeasures to change two significant targets (yielding to pedestrians and reduced speeding); (2) investigating whether effectiveness could be transferred to other areas; and (3) examining long-term maintenance of the behavior changes produced by implementing the program.

Language

  • English

Project

  • Status: Active
  • Funding: $191338
  • Contract Numbers:

    DTRT13G-UTC60 TRC- 16-03

  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    Transportation Research Center for Livable Communities

    Western Michigan University
    Kalamazoo, MI  United States  49009-5316

    Western Michigan University

    1903 W. Michigan Avenue
    Kalamazoo, MI  United States  49008-5241
  • Project Managers:

    Dunn, Denise

  • Performing Organizations:

    Western Michigan University

    1903 W. Michigan Avenue
    Kalamazoo, MI  United States  49008-5241
  • Principal Investigators:

    Van Houten, Ron

    Oh, Jun-Seok

  • Start Date: 20160901
  • Expected Completion Date: 20180430
  • Actual Completion Date: 0
  • USDOT Program: University Transportation Centers
  • Subprogram: Research

Subject/Index Terms

Filing Info

  • Accession Number: 01610398
  • Record Type: Research project
  • Source Agency: Transportation Research Center for Livable Communities
  • Contract Numbers: DTRT13G-UTC60 TRC- 16-03
  • Files: UTC, RiP
  • Created Date: Sep 9 2016 10:09AM