The Effects of High Visibility Enforcement on Driver Compliance to the Drivers Yielding to Pedestrians in Crosswalks; Changing the Driving Culture on a Citywide Basis

The purpose of this study was to replicate the findings of Van Houten et. al. (2013) demonstrating that a multifaceted program could increase the percentage of motorist’s yielding to pedestrians in crosswalks on a community basis in Gainesville, FL, and that these changes actually improved further over a four year follow-up period (Van Houten et. al. (2017). The current study replicated the original findings in a similar sized city in a different region of the US (Ann Arbor, MI). Stopping for pedestrians in Ann Arbor increased from a mean of 28.5% to 65.2% at the treatment sites, which also received police enforcement, and from 34.2% to 53% at the generalization sites that did not receive police enforcement. These changes were very similar to those observed in the city of Gainesville Florida. The finding indicated that the use of the feedback signs showing the percentage of motorists stopping for pedestrians each week along with the record level of compliance with the ordinance was a key element contributing to the success of the package. Follow-up data should be collected after 4 years to determine whether further improvements in driver compliance occur.

Language

  • English

Project

  • Status: Completed
  • Funding: $191338
  • Contract Numbers:

    DTRT13G-UTC60 TRC- 16-03

  • Sponsor Organizations:

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Managing Organizations:

    Transportation Research Center for Livable Communities

    Western Michigan University
    Kalamazoo, MI  United States  49009-5316

    Western Michigan University

    1903 W. Michigan Avenue
    Kalamazoo, MI  United States  49008-5241
  • Project Managers:

    Dunn, Denise

  • Performing Organizations:

    Western Michigan University

    1903 W. Michigan Avenue
    Kalamazoo, MI  United States  49008-5241
  • Principal Investigators:

    Van Houten, Ron

    Oh, Jun-Seok

  • Start Date: 20160901
  • Expected Completion Date: 20180831
  • Actual Completion Date: 20180831
  • USDOT Program: University Transportation Centers
  • Subprogram: Research
  • Source Data: https://wmich.edu/sites/default/files/attachments/u883/2019/16-08.pdf

Subject/Index Terms

Filing Info

  • Accession Number: 01610398
  • Record Type: Research project
  • Source Agency: Transportation Research Center for Livable Communities
  • Contract Numbers: DTRT13G-UTC60 TRC- 16-03
  • Files: UTC, RiP
  • Created Date: Sep 9 2016 10:09AM