Behavioral Sciences Approach to Testing, Validating, and Establishing Best Practices for Alternative Highway Revenue Collection

One must understand some fundamental behavioral characteristics of individuals in order to properly understand traffic behavior, and to design best practices for highway revenue collection. Thus the experimental approach involves a significant focus on the rigorous measurement of these characteristics, and the extent to which they vary across different segments of the relevant driving population. The approach is focused on characterizing drivers in terms of their value of time, risk attitude, accuracy of risk perception and discount rate.


  • English


  • Status: Active
  • Sponsor Organizations:

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Project Managers:

    White, Karen

  • Performing Organizations:

    University of Central Florida, Orlando

    12443 Research Parkway, Suite 207
    Orlando, FL  United States  32826-
  • Start Date: 20090923
  • Expected Completion Date: 0
  • Actual Completion Date: 20140430
  • Source Data: RiP Project 34563

Subject/Index Terms

Filing Info

  • Accession Number: 01572680
  • Record Type: Research project
  • Source Agency: Department of Transportation
  • Files: RIP
  • Created Date: Aug 12 2015 1:01AM