Strategic Communications Plan for NCHRP Project 20-102

Transportation agency staff and decision-makers are hungry for information on how connected vehicles (CV) and automated vehicles (AV) will affect their agencies. Articles regularly appear in the media targeted at a general audience but technical information is more difficult to find, particularly since there are so many efforts underway in the public and private sectors. The media articles are also spawning interest and concerns from the public and legislators that agency staff must address. The objective of this project is to develop a strategic communications plan for the National Cooperative Highway Research Program (NCHRP) 20-102 efforts that, to the extent practical, complements communications efforts underway for other significant public and private CV/AV efforts. The plan should describe target audiences and their information needs and communications strategies, channels, and products for meeting those needs.

Language

  • English

Project

  • Status: Proposed
  • Funding: $100000.00
  • Contract Numbers:

    Project 20-102(05)

  • Sponsor Organizations:

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    American Association of State Highway & Transportation Officials (AASHTO)

    444 North Capitol Street, NW, Suite 225
    Washington, DC  United States  20001

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001
  • Start Date: 20170731
  • Expected Completion Date: 0
  • Actual Completion Date: 0
  • Source Data: RiP Project 40162

Subject/Index Terms

Filing Info

  • Accession Number: 01572158
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 20-102(05)
  • Files: TRB, RiP
  • Created Date: Aug 1 2015 1:30AM