Arizona Highways: Tracking Trends in Reader Habits and Satisfaction

Arizona Highways magazine's primary mission is to promote travel and tourism in Arizona. The magazine has conducted a telephone survey approximately every five years since the early 1990s. While the survey has been useful, it has also been limited in scope. No longitudinal analysis of survey data has ever been conducted to identify trends over time, and many questions have not been explored. The research will collect data from Arizona Highways subscribers within Arizona and, potentially, specific subsets of non-subscribers. At a minimum, the research will survey subscribers to collect data on demographics, content preferences, travel behavior, and familiarity with Arizona Highways products. In addition, discussions with narrowly defined groups will provide the magazine with the opportunity to explore specific options for design, features, and topics. The research will also analyze data from the current and past surveys, identify changes and trends (such as the average age or travel choices of subscribers), and develop recommendations to assist Arizona Highways staff in creating content to meet the expectations of its audience, and in marketing the magazine to that audience.


    • English


    • Status: Completed
    • Contract Numbers:


    • Sponsor Organizations:

      Arizona Department of Transportation

      206 South 17th Avenue
      Phoenix, AZ  United States  85007

      Federal Highway Administration

      1200 New Jersey Avenue, SE
      Washington, DC  United States  20590
    • Project Managers:

      Kresich, Dianne

    • Performing Organizations:

      Partners in Brainstorms

    • Principal Investigators:

      Pryor, Debra

    • Start Date: 20140610
    • Expected Completion Date: 0
    • Actual Completion Date: 20160331
    • Source Data: RiP Project 36664

    Subject/Index Terms

    Filing Info

    • Accession Number: 01566097
    • Record Type: Research project
    • Source Agency: Arizona Department of Transportation
    • Contract Numbers: 732
    • Files: RiP, STATEDOT
    • Created Date: Jun 10 2015 1:01AM