Incentivizing Safer Driving Using Peer-Pressure

Car crashes have a tremendous toll on human life and the economy. Distracted driving has been shown to be one of the key causes of road accidents, and cellular phone usage was shown to be among the main contributors to drivers' distraction. In order to decrease risky driving in general and distracted driving in particular, two complimentary methods are needed: (1) an effective measure for evaluating driving behavior and (2) an effective incentive scheme to encourage driving behavior changes. Previous studies on measuring driving behavior have mainly focused on in-vehicle data recorders (IVDR) that allow the evaluation of driving patterns such as aggressive driving, impaired driving, speeding, and more. Previous studies on changing driving behavior have mainly focused on machine automated feedback and individual monetary incentives. This project proposes a platform that extends previous studies in two ways: (1) enriching IVDR driving behavioral data with data collected from the driver's mobile device, focusing on distractions caused by the mobile device itself and (2) incentivizing safer driving behavior using social pressure. The project anticipates that the effectiveness of the social incentives will outperform the individual financial incentives, amplifying people's willingness to avoid risky driving patterns using the same or lower monetary incentives. This proposal thus contributes to the University Transportation Center (UTC) theme of road safety by measuring users' performance, shaping user driving behavior and potentially reducing fatalities.


  • English


  • Status: Active
  • Funding: $200000.00
  • Contract Numbers:



  • Sponsor Organizations:

    Research and Innovative Technology Administration

    University Transportation Centers Program
    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Start Date: 20131001
  • Expected Completion Date: 0
  • Actual Completion Date: 20180930
  • Source Data: RiP Project 39266

Subject/Index Terms

Filing Info

  • Accession Number: 01557120
  • Record Type: Research project
  • Source Agency: New England University Transportation Center
  • Contract Numbers: DTRT13-G-UTC31, MITR25-12
  • Files: UTC, RiP
  • Created Date: Mar 18 2015 1:00AM