Understanding Changes in Demographics, Preferences, and Markets for Public Transportation

The objectives of this research are to: (1) provide the public transit community with an improved understanding of how changes over the past two decades have affected the universe of existing and potential transit customers; (2) examine the relevant factors and anticipated trends that may affect future travel behavior; and (3) provide guidance on how these changes may shape public transit marketing strategies, operations improvements, service design, and future capital investments. The research should address changes in the fundamental drivers of travel behavior, including but not limited to: Demographics and socioeconomics, including but not limited to generational, income, ethnicity, education, and other factors; Preferences affecting where people live, work, shop, and play, including attitudes that influence travel decisions; Perceptions toward travel modes, auto ownership, and the environment; Characteristics of Metropolitan Statistical Areas (MSAs) including land use, geographic trends, employment and residential location, as well as housing affordability, and availability of transportation options; Workplace characteristics including the types of jobs, location, flex-time, telecommuting, hoteling, and public transit benefits; and Information and communication technologies that affect attitudes, travel patterns, and lifestyle options that change the need to travel and trip types.


  • English


  • Status: Completed
  • Funding: $349799
  • Contract Numbers:

    Project H-51

  • Sponsor Organizations:

    Federal Transit Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    Transit Cooperative Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001
  • Project Managers:

    Schwager, Dianne

  • Performing Organizations:

    New England Transportation Institute

    100 Railroad Row
    White River Junction, VT  United States  05001
  • Principal Investigators:

    Coogan, Matthew

  • Start Date: 20151023
  • Expected Completion Date: 20180430
  • Actual Completion Date: 20180430
  • Source Data: RiP Project 38983

Subject/Index Terms

Filing Info

  • Accession Number: 01551877
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project H-51
  • Files: TRB, RiP
  • Created Date: Jan 28 2015 1:00AM