Pilot of a Community-Based Voluntary Travel Behavior Change Effort

The research study asks the question, "How does a community-based social marketing (CBSM) approach that provides personalized assistance compare with simple provision of materials (currently used by Florida commuter assistance programs) in terms of reducing vehicle trips?" The proposed hypothesis is as follows: "Providing personalized follow-up assistance to individuals about their travel options will reduce more vehicle trips than not providing personalized follow-up assistance to individuals." The null hypothesis is as follows: "Providing personalized follow-up assistance to individuals about their travel options will not reduce more vehicle trips than not providing personalized follow-up assistance to individuals." The project can reject the null hypothesis if it can demonstrate one case where the CBSM does reduce more vehicle trips.

    Language

    • English

    Project

    • Status: Active
    • Funding: $205942.00
    • Contract Numbers:

      BDV26 977-08

    • Sponsor Organizations:

      Florida Department of Transportation

      605 Suwannee Street
      Tallahassee, FL  United States  32399-0450
    • Project Managers:

      Wright, Michael

    • Performing Organizations:

      National Center for Transit Research

      University of South Florida
      4202 East Fowler Avenue, CUT 100
      Tampa, FL  United States  33620
    • Principal Investigators:

      Winters, Philip

    • Start Date: 20141024
    • Expected Completion Date: 0
    • Actual Completion Date: 20160430
    • Source Data: RiP Project 37411

    Subject/Index Terms

    Filing Info

    • Accession Number: 01548190
    • Record Type: Research project
    • Source Agency: Florida Department of Transportation
    • Contract Numbers: BDV26 977-08
    • Files: RiP, STATEDOT
    • Created Date: Dec 18 2014 1:00AM