A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries

The Toward Zero Deaths (TZD) National Strategy on Highway Safety aims to encourage change in the traffic safety culture in the United States among road users. If road users learn to make safety-driven decisions related to how they drive, walk, cycle, and ride, it may result in recognition of potential safety impacts on road users and improve traffic safety—reducing deaths and injuries. The first step in establishing a strategic approach that will affect change is to develop an operational definition of traffic safety culture that state transportation agencies and their traffic safety partners can use to enable sustainable improvements in traffic safety for all road users.


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  • Status: Completed
  • Funding: $300000
  • Contract Numbers:

    Project 17-69

  • Sponsor Organizations:

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    American Association of State Highway & Transportation Officials (AASHTO)

    444 North Capitol Street, NW, Suite 225
    Washington, DC  United States  20001

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  United States  20001
  • Project Managers:

    Sundstrom, Lori

  • Performing Organizations:

    Western Transportation Institute

    Montana State University
    P.O. Box 174250
    Bozeman, MT  United States  59717-4250
  • Principal Investigators:

    Ward, Nic

  • Start Date: 20140701
  • Expected Completion Date: 20160701
  • Actual Completion Date: 20160701
  • Source Data: RiP Project 37699

Subject/Index Terms

Filing Info

  • Accession Number: 01545246
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project 17-69
  • Files: TRB, RiP
  • Created Date: Nov 26 2014 1:00AM