Evaluation of a Combined Occupant Protection & Impaired Driving Demonstration Project

The National Highway Traffic Safety Administration (NHTSA) conducted an independent evaluation of a new combined Occupant Protection and Impaired Driving program. NHTSA's Office of Communications developed new media tools for this program, including the campaign slogan, "More Cops. More Stops," and the television commercial, "Bubbles," which illustrates how enforcement will notice drivers who break the rules of the road (e.g., driving unrestrained or impaired). For this program, six program waves were conducted in Oklahoma and Tennessee over the course of two years (2 standalone, 2 preceding "Click It or Ticket It" mobilizations, and 2 preceding impaired driving crackdown mobilizations). The project includes process (i.e., enforcement and media activity) and outcome (i.e., seat belt observations and Blood Alcohol Content roadside surveys) evaluations.

  • Supplemental Notes:
    • See DOT HS 812 337 "More Cops More Stops: Evaluation of a Combined HVE Program in Oklahoma and Tennessee."


  • English


  • Status: Completed
  • Funding: $2316097.00
  • Contract Numbers:


  • Sponsor Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Byrd, Mary

  • Performing Organizations:

    Preusser Research Group, Incorporated

    7100 Main Street
    Trumbull, CT  United States  06611
  • Start Date: 20100925
  • Expected Completion Date: 0
  • Actual Completion Date: 20161000
  • USDOT Program: Behavioral Safety Research
  • Subprogram: Seat Belt Use
  • Subprogram: Alcohol Impaired Driving

Subject/Index Terms

Filing Info

  • Accession Number: 01490066
  • Record Type: Research project
  • Source Agency: National Highway Traffic Safety Administration
  • Contract Numbers: DTNH22-09-D-00133-0002
  • Files: RiP
  • Created Date: Aug 17 2013 1:01AM