Encouraging Alternative Transportation Behavior among Baby Boomers via Simulations

This project uses computer simulations and probabilistic modeling to estimate behavioral changes in encouraging alternative transportations among baby boomer staff and faculty in university campuses. The Transtheoretical Model (TTM), which is the conceptual basis for this project, has been recognized as one of the world's leading approaches to changing behaviors. In a companion proposal to the New England University Transportation Center (NEUTC), collaborators at the University of Rhode Island (URI) (including J.O. Prochaska, the principal founder of the TTM model) propose to develop TTM measures and interventions to encourage use of alternative transportation options at the University of New Hampshire (UNH) and URI. This UNH proposal provides an innovative analysis method of behavior changes through probabilistic modeling and computer simulations. Assessments of participants will first be conducted using TTM measures. Then through simulations, the principal investigators (PIs) will evaluate the effectiveness of the TTM model on encouraging alternative transportation before seeking funding for a large randomized field trial. The simulations will also provide an estimated impact level in reduced travel miles by commuters. A pilot intervention study will help verify results and adjust simulations to fit empirical observations. The pilot intervention will lead to greater acceptance of alternative transportation and a reduction of vehicle miles traveled by commuters.


    • English


    • Status: Active
    • Contract Numbers:



    • Sponsor Organizations:

      Research and Innovative Technology Administration

      Department of Transportation
      1200 New Jersey Avneue, SE
      Washington, DC  United States  20590
    • Principal Investigators:

      Fu, Tat

    • Start Date: 20100901
    • Expected Completion Date: 0
    • Actual Completion Date: 20120831
    • Source Data: RiP Project 29325

    Subject/Index Terms

    Filing Info

    • Accession Number: 01480733
    • Record Type: Research project
    • Source Agency: New England University Transportation Center
    • Contract Numbers: DTRT07-G-0001, URIR23-1
    • Files: UTC, RiP
    • Created Date: May 7 2013 1:01AM