Encouraging Alternative Transportation Behavior among Baby Boomers

The heavy reliance on single occupant vehicles(SOV) used by commuters is one of the most preventable contributors to the carbon footprint of campuses and communities. Besides technical innovations, behavior change is pivotal to reducing SOV travel. This proposal addresses the New England University Transportation Center (NEUTC) theme of strategic management of disruptive change in transportation systems. It is designed to apply the Transtheoretical Model of Change (TTM) to baby boomer populations to improve transportation choices and help the environment. Given the tremendous success of TTM in other areas of behavior change this team is in a unique position to develop an innovative project, which can serve as a model for sustainable transportation for campuses and communities nationwide. The first phase of the project will be dedicated to the development of reliable and valid sustainable transportation measures for each of the constructs of the Transtheoretical Model. Phase two includes an assessment of the target demographics, their travel patterns and communication modes. The third phase will be the pilot implementation of targeted interventions. Social media applications will include expert matching for carpooling and social support for participants progressing on their environmental behavior changes. The proposed work--in collaboration with the University of New Hampshire (UNHR23; Tat Fu, PI)---is expected to have a significant impact on travel behavior and serve as the basis for extensive future funding proposals.


    • English


    • Status: Active
    • Contract Numbers:



    • Sponsor Organizations:

      Research and Innovative Technology Administration

      Department of Transportation
      1200 New Jersey Avneue, SE
      Washington, DC  United States  20590
    • Principal Investigators:

      Mundorf, Norbert

    • Start Date: 20100901
    • Expected Completion Date: 0
    • Actual Completion Date: 20120831
    • Source Data: RiP Project 29326

    Subject/Index Terms

    Filing Info

    • Accession Number: 01480732
    • Record Type: Research project
    • Source Agency: New England University Transportation Center
    • Contract Numbers: DTRT07-G-0001, URIR23-14
    • Files: UTC, RiP
    • Created Date: May 7 2013 1:01AM