Revisiting the Use of Traveler Information to Induce Mode Shifts

The goal of this research is to revisit the interaction between traveler information and users in light of recent technological and scientific developments, and to discover whether it is possible to use this information to influence mode choice. Web and GPS-enabled smartphones have not only become an increasingly important delivery channel for travel information, they have also changed the nature, accuracy and personalization of information that can be distributed to and collected from travelers. Moreover, advances in behavioral economics have given researchers new insights into decision factors in mode and route choice which were previously not recognized. Research at the University of California (UC) Berkeley has shown that there is significant potential for personalized information on environmental and healthy impacts of a person's choices to create mode shifts, but so far it has not been possible to verify these findings in a complex, real-life setting. This project will make use of an innovative traveler information system developed at UC Berkeley that has already found widespread use and that will allow the collection of travel data from participating individuals. Using these data, the research team will estimate discrete choice models explaining the observed behavior, offering a new perspective on the value of personalized traveler information.


    • English


    • Status: Completed
    • Contract Numbers:


    • Sponsor Organizations:

      California Department of Transportation

      1227 O Street
      Sacramento, CA  United States  95843

      Department of Transportation

      Research and Special Programs Administration
      1200 New Jersey Avenue, SE
      Washington, DC    20590
    • Performing Organizations:

      University of California Transportation Center (UCTC)

      University of California, Berkeley
      2614 Dwight Way, 2nd Floor
      Berkeley, CA  United States  94720-1782

      University of California, Berkeley

      Transportation Center
      2614 Dwight Way, 2nd Floor
      Berkely, CA  United States  94720-1782
    • Principal Investigators:

      Walker, Joan

    • Start Date: 20100801
    • Expected Completion Date: 0
    • Actual Completion Date: 0
    • Source Data: RiP Project 28006

    Subject/Index Terms

    Filing Info

    • Accession Number: 01468069
    • Record Type: Research project
    • Source Agency: University of California Transportation Center (UCTC)
    • Contract Numbers: 15833JEWA2
    • Files: UTC, RiP, USDOT, STATEDOT
    • Created Date: Jan 3 2013 3:44PM