Evaluating the 2009 and 2010 Click It or Ticket High-Visibility Enforcement Mobilizations

This project will evaluate the National Highway Traffic Safety Administration's (NHTSA's) 2009 and 2010 Click It or Ticket high visibility seat belt enforcement campaigns held around the Memorial Day holiday each year. Click It or Ticket is NHTSA's national mobilization that has been shown to raise seat belt use rates in a very short period of time. Click It or Ticket is supported by targeted paid media that carries a strong enforcement message, "wear or your seat or you will get a ticket". Pre and post mobilization measures include observational safety belt surveys, public awareness surveys, and national telephone surveys. Other measures include paid and earned media analyses, program activity information, and law enforcement citation activity.

  • Supplemental Notes:
    • See DOT HS 811 778 "Click It or Ticket Evaluation, 2010" and DOT HS 811 536 "Click It or Ticket Evaluation, 2008-2009."


  • English


  • Status: Completed
  • Funding: $848776.00
  • Sponsor Organizations:

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, D.C.  United States  20590
  • Project Managers:

    Roberts, Scott

  • Performing Organizations:

    Preusser Research Group, Incorporated

    7100 Main Street
    Trumbull, CT  United States  06611
  • Start Date: 20080905
  • Expected Completion Date: 0
  • Actual Completion Date: 20130600
  • USDOT Program: Behavioral Safety Research
  • Subprogram: Seat Belt Use
  • Source Data: RiP Project 30925

Subject/Index Terms

Filing Info

  • Accession Number: 01465169
  • Record Type: Research project
  • Source Agency: National Highway Traffic Safety Administration
  • Files: RiP, USDOT
  • Created Date: Jan 3 2013 2:56PM