Research for AASHTO Standing Committee on Highways. Task 260. Development of Guidelines for Conducting Effective Customer Surveys Related to Highway Maintenance Operations

The research objective is to synthesize and provide illustrative examples for existing highway maintenance-related market research or customer survey activities or efforts conducted by SHA. The compilation should include: (1) Documentation of current customer survey practices at state DOTs related to highway maintenance, including cost. (2) Identify what customers are being surveyed - different modal users (i.e. truckers, bicyclists, etc.). (3) Identify current strategies of market research: focus groups, phone surveys, etc. (4) Identify how states are interpreting, reporting (both internally within the DOT and externally as part of public outreach), and internally using the data collected. (5) Identify how market research results have impacted SHA decision making in terms of how funds were allocated to the various programs. 


  • English


  • Status: Completed
  • Contract Numbers:

    Project 20-07, Task

  • Sponsor Organizations:

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590

    American Association of State Highway & Transportation Officials

    444 North Capitol Street, NW, Suite 225
    Washington, DC    20001

    National Cooperative Highway Research Program

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC  USA  20001
  • Project Managers:

    Srinivasan, Nanda

  • Performing Organizations:

    NuStats, LLC

  • Principal Investigators:

    Zmud, Johanna

  • Start Date: 20080815
  • Actual Completion Date: 20091231
  • Source Data: RiP Project 18347

Subject/Index Terms

Filing Info

  • Accession Number: 01464432
  • Record Type: Research project
  • Source Agency: National Cooperative Highway Research Program
  • Contract Numbers: Project 20-07, Task
  • Files: TRB, RiP, USDOT
  • Created Date: Jan 3 2013 2:42PM