Synthesis of Information Related to Transit Problems. Topic SB-22. Use of Customer Market Research Panels in Transit

As transit agencies face increasingly constrained research budgets and shortened timelines, alternative approaches are being explored and developed in order to provide market research information for management decision-making. Market research panels are one alternative to explore further.  A question arises as to when and where this approach is appropriate and actionable in the context of the full spectrum of market research methods. This synthesis will help transit agencies of all sizes better understand under what circumstances to make use of this market research tool. This synthesis will conduct a literature review of the science and standards of market research panels, a survey of transit agencies, and case studies of selected transit agencies currently using market research panels. Non-transit industry sources will also be explored for information.


  • English


  • Status: Active
  • Contract Numbers:

    Project J-07, Topic

  • Sponsor Organizations:

    Federal Transit Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    Transit Cooperative Research Program (TCRP) Synthesis

    Transportation Research Board
    500 Fifth Street, NW
    Washington, DC    20001
  • Project Managers:

    Vlasak, Donna

  • Performing Organizations:

    Transportation Research Board

    500 Fifth Street, NW
    Washington, DC  United States  20001
  • Start Date: 20110401
  • Expected Completion Date: 0
  • Actual Completion Date: 0
  • Source Data: RiP Project 29053

Subject/Index Terms

Filing Info

  • Accession Number: 01463267
  • Record Type: Research project
  • Source Agency: Transportation Research Board
  • Contract Numbers: Project J-07, Topic
  • Files: TRB, RiP, USDOT
  • Created Date: Jan 3 2013 2:20PM